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Apply to work with us. If we're a fit, we'll schedule a discovery call to discuss next steps.

Portrait of a woman with digital abstract effects and color overlays

A team of dedicated Specialists

A team of dedicated Specialists

Manage less.
Close More.

Manage less.
Close More.

Manage less.
Close More.

We diagnose the bottlenecks slowing your sales team down, fix broken handoffs, automate the busywork, and implement the right tools and AI that turn pipeline chaos into focused execution.

Fix What's Holding You Back

Fix What's Holding You Back

Fix What's Holding You Back

Fix What's Holding You Back

Take The Assessment

Take The Assessment

Take The Assessment

Take The Assessment

Portrait of a woman with digital abstract effects and color overlays
Portrait of a woman with digital abstract effects and color overlays

01

The Problem

SALES REPS ARE BURIED IN ADMIN. PIPELINE DATA IS UNRELIABLE. LEADS ARE GOING COLD. AND EVERY HANDOFF BETWEEN ROLES IS A GAME OF BROKEN TELEPHONE. THIS ISN'T A PEOPLE PROBLEM. IT'S A SYSTEMS PROBLEM.

SALES REPS ARE BURIED IN ADMIN. PIPELINE DATA IS UNRELIABLE. LEADS ARE GOING COLD. AND EVERY HANDOFF BETWEEN ROLES IS A GAME OF BROKEN TELEPHONE. THIS ISN'T A PEOPLE PROBLEM. IT'S A SYSTEMS PROBLEM.

SALES REPS ARE BURIED IN ADMIN. PIPELINE DATA IS UNRELIABLE. LEADS ARE GOING COLD. AND EVERY HANDOFF BETWEEN ROLES IS A GAME OF BROKEN TELEPHONE. THIS ISN'T A PEOPLE PROBLEM. IT'S A SYSTEMS PROBLEM.

02

The Solution

The Sales Function You Should Be Running

We assess how your sales function operates from top to bottom — the workflows, tools, handoffs, and dependencies — and build the systems to make it run the way it should. Digitized processes. The right automations. AI where it earns its place. No experiments. Just execution.

01

Reps Sell More, Admin Less

CRM updates, activity logging, and data entry happen automatically. Your team spends their hours on conversations, not on fields.

01

Reps Sell More, Admin Less

CRM updates, activity logging, and data entry happen automatically. Your team spends their hours on conversations, not on fields.

02

No Lead Gets Left Behind

Follow-up sequences fire automatically based on clear rules. Past leads get reactivated. Every opportunity is accounted for — nothing sits dormant.

02

No Lead Gets Left Behind

Follow-up sequences fire automatically based on clear rules. Past leads get reactivated. Every opportunity is accounted for — nothing sits dormant.

03

Reporting Runs Itself

Pipeline, forecast, and performance data is accurate, real-time, and available without anyone pulling it manually. Leadership has visibility without chasing numbers.

03

Reporting Runs Itself

Pipeline, forecast, and performance data is accurate, real-time, and available without anyone pulling it manually. Leadership has visibility without chasing numbers.

04

Handoffs Are Clean

Every transition between roles is documented, automated, and carries full context. Deals move through the pipeline without stalling at the seams.

04

Handoffs Are Clean

Every transition between roles is documented, automated, and carries full context. Deals move through the pipeline without stalling at the seams.

05

Revenue Stops Leaking

When follow-ups happen on time, handoffs are seamless, and past leads are reactivated automatically — you close more of what's already in your pipeline.

05

Revenue Stops Leaking

When follow-ups happen on time, handoffs are seamless, and past leads are reactivated automatically — you close more of what's already in your pipeline.

03

Two Ways to Work With Us

Whether It's You or Your Team, We Have a Path

Every engagement starts with an Efficiency Assessment. From there, you choose how to move forward — implement the roadmap yourself, build it with us, or let us do it for you.

See Pricing

Apply to work with us

Leadership Efficiency

For VPs of Sales, CROs, and Directors

You started this business to build something — not to manage tools, fight fires, and context-switch all day. We audit the way you work, identify what's creating the most friction, and deliver a clear roadmap to fix it. You implement it yourself, or we build it for you. More clarity. More freedom. More time on the work that actually moves the needle.

Team Efficiency

For sales teams of all sizes

We audit how your business runs across every core function — operations, marketing, sales, finance — identify the real constraints, and deliver a clear roadmap to fix them. If you need someone to implement it, we embed the right specialist into your team to build and manage it over time.

Limited Availability

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Apply to work with us

04

How it works

From Operational Chaos to Focused Execution

Our process helps teams eliminate inefficiencies, connect disconnected systems, and deploy AI that delivers measurable efficiency gains.

week 1-2

Efficiency Assessment

We map how your business operates across every function that matters — your team, your tools, your workflows, and where time and money are quietly getting lost.

Week 3-4

Systems Design

We design a clear operational roadmap tailored to your business. Quick wins get prioritized early so you see immediate impact while the bigger build takes shape.

Week 5-8

Build & Test

We build and rigorously test every system, workflow, and integration before anything goes live. No surprises. No shortcuts.

week 8+

Deploy and Optimize

We roll everything out, train your team, and monitor performance closely. For clients who want continued support, we stay embedded — optimizing, improving, and evolving the systems as your business grows.

week 1-2

Efficiency Assessment

We map how your business operates across every function that matters — your team, your tools, your workflows, and where time and money are quietly getting lost.

Week 3-4

Systems Design

We design a clear operational roadmap tailored to your business. Quick wins get prioritized early so you see immediate impact while the bigger build takes shape.

Week 5-8

Build & Test

We build and rigorously test every system, workflow, and integration before anything goes live. No surprises. No shortcuts.

week 8+

Deploy and Optimize

We roll everything out, train your team, and monitor performance closely. For clients who want continued support, we stay embedded — optimizing, improving, and evolving the systems as your business grows.

05

Pricing

Pricing built for startups

Pricing built for startups

Pricing built for startups

Clear packages. No hidden fees. Choose what fits your budget.

For Teams

For LEaders

Phase

01

Efficiency Assessment

We map how your team operates and where time and money are getting lost. Everything starts here.

Fixed Fee

Small Teams

5-15 people

$8K–$12K

Fixed

1-2 functions assessed

Workflow and tool audit

Efficiency roadmap delivered

Mid-Size Teams

15-50 people

$18K - $28K

fixed

2–4 functions assessed

Cross-functional dependency mapping

Efficiency roadmap delivered

Large teams

50-100+ people

$35K–$55K

Fixed

Full cross-functional audit

Deep process and dependency mapping

Efficiency roadmap delivered

Optional

The phases below are optional. You're free to implement the efficiency roadmap on your own or with someone else.

Phase

02

Design & Build

We build and implement the workflows, tech stack, and automations from your roadmap. Scope ranges from a few key upgrades to a full rollout of the entire plan. Scoped and priced after your assessment.

$10K - $100K+

Based on scope and complexity

Phase

03

Ongoing Management

Continuous monitoring, optimization, and team support. Scoped in direct proportion to the size of your build and team.

Starting at

$2K/mo

Here's what an outdated sales function is costing you.

Number of team members

Missing variables: teamSize

Average Deal Size

~$Missing variables: avgDealSize

verage number of deals per rep per month

Missing variables: dealsPerRep

Hours per rep per week spent on manual admin tasks

Missing variables: manualHours

Current close rate as a percentage

~Missing variables: closeRate%

Average deal cycle length in days

Missing variables: dealCycleLength

Annual Revenue Lost

~$Missing variables: dealsPerRep, manualHours, avgDealSize, closeRate, dealCycleLength, teamSize
~$Missing variables: dealsPerRep, manualHours, avgDealSize, closeRate, dealCycleLength, teamSize
~$Missing variables: dealsPerRep, manualHours, avgDealSize, closeRate, dealCycleLength, teamSize

*This estimate is based on self-reported inputs and represents potential revenue impact only. Actual results will vary based on your industry, sales model, and market conditions. It is intended as a directional indicator to help identify where inefficiencies may be costing your team the most.

08

Help & Info

FAQ

1

Why do you have an application process?

Because your time is valuable and so is ours. The application gives us the context we need to come to the discovery call prepared — with real observations, smart questions, and early thinking on where the opportunities might be. By the time we sit down together, we're already working. No open-ended intros, no slow sells. Just a focused conversation between two parties who've both done their homework.

02

Why don't you have case studies or client logos on your site?

erakraft is new, but the work isn't. We've spent 19 years building and scaling brands, working with 40+ companies across multiple industries. The systems, processes, and expertise are proven—we're just operating under a new name now. We've already secured our first clients under erakraft, so case studies and results will be coming soon as we complete our work with them.

03

How are you different from hiring a fractional executive or consultant?

Most fractional operators specialize in one function. Most consultants hand you a strategy deck and leave. We do neither. We assess your sales and marketing operations, find the real constraints, and either hand you the roadmap, build it with you, or build it for you. You get cross-functional expertise and hands-on execution in one engagement.

04

Do you only work with sales and marketing teams?

Yes. That's our focus. We go deep into how sales and marketing functions operate — the processes, handoffs, tools, and dependencies — so we can deliver efficiency improvements that actually stick.

05

How long does an engagement typically take?

It depends on the scope. An efficiency assessment typically takes two to four weeks. Implementation timelines vary based on complexity and which path you choose. What we can tell you is we identify quick wins early — so you feel the impact before the engagement is over.

06

Do we have to implement everything you recommend?

No. After the assessment and roadmap, you choose your path. Take the plan and run with it yourself, work with us to build it together, or let us do it for you. There's no obligation to go further than the assessment.

07

We already have an operations person internally. Can you still help?

Yes — and this is often where we add the most value. Your internal hire knows the business but may not have the bandwidth or cross-functional lens to diagnose and rebuild workflows across the whole function. We work alongside your team, not in place of them.

08

How do you use AI in your work?

Carefully. We have a clear process for identifying where AI genuinely outperforms a human — and where it doesn't. Similar to how we would implement it in your organization, we implement it when it earns its place, not because it's trending. We have humans building strategic AI solutions, and humans in the loop to validate outputs. 

09

How do you price your engagements?

We price based on scope and complexity, not hourly rates. The assessment is a defined, fixed-fee deliverable. Implementation is scoped separately after the assessment reveals what's needed. You always know what you're paying before you commit.

10

What happens if we're not a good fit?

If we determine during the application or discovery call that we're not the right partner, we'll tell you honestly and point you in a better direction. If you decide we're not the right fit, we appreciate the honesty — no hard feelings.

1

Why do you have an application process?

Because your time is valuable and so is ours. The application gives us the context we need to come to the discovery call prepared — with real observations, smart questions, and early thinking on where the opportunities might be. By the time we sit down together, we're already working. No open-ended intros, no slow sells. Just a focused conversation between two parties who've both done their homework.

02

Why don't you have case studies or client logos on your site?

erakraft is new, but the work isn't. We've spent 19 years building and scaling brands, working with 40+ companies across multiple industries. The systems, processes, and expertise are proven—we're just operating under a new name now. We've already secured our first clients under erakraft, so case studies and results will be coming soon as we complete our work with them.

03

How are you different from hiring a fractional executive or consultant?

Most fractional operators specialize in one function. Most consultants hand you a strategy deck and leave. We do neither. We assess your sales and marketing operations, find the real constraints, and either hand you the roadmap, build it with you, or build it for you. You get cross-functional expertise and hands-on execution in one engagement.

04

Do you only work with sales and marketing teams?

Yes. That's our focus. We go deep into how sales and marketing functions operate — the processes, handoffs, tools, and dependencies — so we can deliver efficiency improvements that actually stick.

05

How long does an engagement typically take?

It depends on the scope. An efficiency assessment typically takes two to four weeks. Implementation timelines vary based on complexity and which path you choose. What we can tell you is we identify quick wins early — so you feel the impact before the engagement is over.

06

Do we have to implement everything you recommend?

No. After the assessment and roadmap, you choose your path. Take the plan and run with it yourself, work with us to build it together, or let us do it for you. There's no obligation to go further than the assessment.

07

We already have an operations person internally. Can you still help?

Yes — and this is often where we add the most value. Your internal hire knows the business but may not have the bandwidth or cross-functional lens to diagnose and rebuild workflows across the whole function. We work alongside your team, not in place of them.

08

How do you use AI in your work?

Carefully. We have a clear process for identifying where AI genuinely outperforms a human — and where it doesn't. Similar to how we would implement it in your organization, we implement it when it earns its place, not because it's trending. We have humans building strategic AI solutions, and humans in the loop to validate outputs. 

09

How do you price your engagements?

We price based on scope and complexity, not hourly rates. The assessment is a defined, fixed-fee deliverable. Implementation is scoped separately after the assessment reveals what's needed. You always know what you're paying before you commit.

10

What happens if we're not a good fit?

If we determine during the application or discovery call that we're not the right partner, we'll tell you honestly and point you in a better direction. If you decide we're not the right fit, we appreciate the honesty — no hard feelings.

Contact us directly

Still unsure?

Ask a question

Ask a question

Ask a question

Ask a question

Ask a question

Ask a question

Apply to work with us

Whether you're a leader looking to unlock efficiency, or a team looking to move the needle, we're ready!

Apply Now

Apply Now

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Soft abstract gradient with white light transitioning into purple, blue, and orange hues

Apply to work with us

Whether you're a leader looking to unlock efficiency, or a team looking to move the needle, we're ready!

Apply Now

Apply Now

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Apply to work with us

Whether you're a leader looking to unlock efficiency, or a team looking to move the needle, we're ready!

Apply Now

Apply Now

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