erakraft | Efficiency for Sales & Marketing Teams

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A Unified Infrastructure for B2B Sales Teams

One unified tech stack. One tailored platform. Everything your sales team needs to operate from a single system.

See how we work

Apply to work with us

The Problem

Sales teams have too many tools they barely use. Most sales leaders think AI will save them, but only 19% of reps actually use it. The problem isn't the technology — it's that no one built the system to support it.

"You can't automate your way out of a dysfunctional system that was never built properly in the first place."

Blair Bouchard

Founder

The Solution

Everything Your Tech Stack Should Be. But Isn't

Instead of frustrating your team by adding more tools to an already bloated tech stack, we strip your system down to it's essentials, and layer in a tailored platform solution your team will actually be excited to use.

/01

Leadership Efficiency

Tech Stack Consolidation

We audit your existing tools — CRM, prospecting, email, scheduling, enrichment, project management — remove what's redundant, and connect what stays into one clean system where data and deals flow freely.

/02

Team Efficiency

The erakraft AI Platform

A tailored AI platform that connects to your existing data sources — CRM, email, calendar, project management, product documentation — and adds a layer of capability on top of your tech stack that no single off-the-shelf tool can provide.

Learn More

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How it works

A Clear Process From Start to Finish

Our process helps teams go from lost and falling behind to streamlined and AI-first without overhauling your entire sales function.

Week 1-3

Discovery & Diagnostic

A deep discovery call followed by a hands-on workshop with management and key reps. We map workflows, tool usage, time sinks, and blind spots.

Week 3-5

Systems Architecture

We design your sales system: what stays, what goes, and how everything connects. You sign off on the full blueprint before we write a line of code.

Week 5-13

Build, Test & Optimize

We remove redundant tools and add new ones if needed. Data is migrated. Integrations are built. The platform is configured. Everything is tested end to end.

Week 13-21

Launch & Enablement

Your system goes live. We finalize training docs and SOPs, monitor adoption, and calibrate the system over a structured 60-day enablement window.

Week 1-3

Discovery & Diagnostic

A deep discovery call followed by a hands-on workshop with management and key reps. We map workflows, tool usage, time sinks, and blind spots.

Week 3-5

Systems Architecture

We design your sales system: what stays, what goes, and how everything connects. You sign off on the full blueprint before we write a line of code.

Week 5-13

Build, Test & Optimize

We remove redundant tools and add new ones if needed. Data is migrated. Integrations are built. The platform is configured. Everything is tested end to end.

Week 13-21

Launch & Enablement

Your system goes live. We finalize training docs and SOPs, monitor adoption, and calibrate the system over a structured 60-day enablement window.

The Results

What An Aligned System Changes for Your Team

The outcomes of a consolidated tech stack and a tailored AI platform built around how your team actually sells.

More Visability, Less Blind Spots

Your team sees data from every connected system in one place. No switching between platforms, no assembling reports manually. More intel, faster decisions.

More Visability, Less Blind Spots

Your team sees data from every connected system in one place. No switching between platforms, no assembling reports manually. More intel, faster decisions.

Reps Spend More Time Selling

When the tools work together and the information is in one place, reps stop wasting time searching, switching, and manually updating systems.

Reps Spend More Time Selling

When the tools work together and the information is in one place, reps stop wasting time searching, switching, and manually updating systems.

Better Targeting, Less Guesswork

Prospecting is driven by data and real buying signals instead of gut feelings and cold lists. Outbound becomes precise, not high-volume.

Better Targeting, Less Guesswork

Prospecting is driven by data and real buying signals instead of gut feelings and cold lists. Outbound becomes precise, not high-volume.

Managers Get Back to Coaching

When pipeline visibility and reporting are centralized, managers spend less time pulling data and more time developing their team.

Managers Get Back to Coaching

When pipeline visibility and reporting are centralized, managers spend less time pulling data and more time developing their team.

Higher Adoption, Less Waste

A leaner stack with embedded documentation and a structured enablement period means the system gets used — not shelf-ware that collects dust.

Higher Adoption, Less Waste

A leaner stack with embedded documentation and a structured enablement period means the system gets used — not shelf-ware that collects dust.

The Platform

A Tailored AI Platform For How Your Team Works

Instead of adding more tools to a sprawling stack, we add a single layer that connect all of your data sources and provide intel no other platform provides.

Sales Intelligence Dashboard

A single view of everything that matters

Live data from every connected tool — priorities, deals, targets, and milestones — in one consolidated view. No switching between platforms.

AI Sales Assistant

Instant Answers From Your Own Data

An always-available assistant trained on your CRM data, product docs, battlecards, and pipeline. Ask anything, from any device, and get answers specific to your business.

Priority Signal Engine

Know What Needs Immediate Attention

Real-time alerts when deals stall, accounts go quiet, reorder windows approach, or new prospects match your ICP. Every signal comes with a recommended next action.

Prospecting Engine

The Right Prospects Delivered

The engine pulls from multiple data sources and layers on intent signals to surface scored, prioritized prospects already in an active buying window — before your team has to go looking.

+ Custom Features

Vertical-specific modules built Specifically for your business. Side-by-side product comparisons, compliance checklists, territory mapping, real-time inventory visibility — whatever your industry demands.

Pricing

Flexible Pricing for Sales Teams

No hidden fees. Choose what fits your budget.

Build & Setup

We map how your team operates and where time and money are getting lost. Everything starts here.

Fixed Fee

Small Teams

~30 reps

$15K–$25K

Fixed

1-2 functions assessed

Workflow and tool audit

Efficiency roadmap delivered

Small Teams

~30 reps

$15K–$25K

Fixed

1-2 functions assessed

Workflow and tool audit

Efficiency roadmap delivered

Mid-Size Teams

~75 reps

$30K - $50K

Fixed

2–4 functions assessed

Cross-functional dependency mapping

Efficiency roadmap delivered

Mid-Size Teams

~75 reps

$30K - $50K

Fixed

2–4 functions assessed

Cross-functional dependency mapping

Efficiency roadmap delivered

Large teams

~150+ reps

$60K–$100K+

Fixed

Full cross-functional audit

Deep process and dependency mapping

Efficiency roadmap delivered

Large teams

~150+ reps

$60K–$100K+

Fixed

Full cross-functional audit

Deep process and dependency mapping

Efficiency roadmap delivered

Platform Subscription

We map how your team operates and where time and money are getting lost. Everything starts here.

Fixed Fee

Monthly Fee

Small Teams

~30 reps

$100-$125

Per Month / Per Seat

1-2 functions assessed

Workflow and tool audit

Efficiency roadmap delivered

Small Teams

~30 reps

$100-$125

Per Month / Per Seat

1-2 functions assessed

Workflow and tool audit

Efficiency roadmap delivered

Mid-Size Teams

~75 reps

$85-$100

Per Month / Per Seatt

2–4 functions assessed

Cross-functional dependency mapping

Efficiency roadmap delivered

Mid-Size Teams

~75 reps

$85-$100

Per Month / Per Seatt

2–4 functions assessed

Cross-functional dependency mapping

Efficiency roadmap delivered

Large teams

~150+ reps

$75-$90

Per Month / Per Seat

Full cross-functional audit

Deep process and dependency mapping

Efficiency roadmap delivered

Large teams

~150+ reps

$75-$90

Per Month / Per Seat

Full cross-functional audit

Deep process and dependency mapping

Efficiency roadmap delivered

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Apply To Work With Us

Lost Revenue Calculator

Here's What An outdated Sales System is Costing you

To get an idea of the revenue lost per yeear on unused tools, inefficient systems and low AI usage, use our lost revenue tool.

Number of team members

Missing variables: teamSize

Average Deal Size

~$Missing variables: avgDealSize

Average number of deals per rep per month

Missing variables: dealsPerRep

Hours per rep per week spent on manual admin tasks

Missing variables: manualHours

Current close rate as a percentage

~Missing variables: closeRate%

Average deal cycle length in days

Missing variables: dealCycleLength

Annual Revenue Lost

~$Missing variables: dealsPerRep, manualHours, avgDealSize, closeRate, dealCycleLength, teamSize

*This estimate is based on self-reported inputs and represents potential revenue impact only. Actual results will vary based on your industry, sales model, and market conditions. It is intended as a directional indicator to help identify where inefficiencies may be costing your team the most.

what we think

about AI for business

Articles & Resources

All articles

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The hidden cost of coordinating multiple vendors (and why one partner is better)

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Why filling gaps with people doesn't fix your growth problem

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5 common mistakes most startups make before they have a strategy

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How to build a go-to-market system that actually scales

"I spend more time in Salesforce than I do coaching my team. Between pipeline reviews, forecast calls, and reporting, the actual development work gets squeezed out."

Sales Manager, Mid-Market SaaS, Glassdoor community post

"I spend more time in Salesforce than I do coaching my team. Between pipeline reviews, forecast calls, and reporting, the actual development work gets squeezed out."

Sales Manager, Mid-Market SaaS, Glassdoor community post

Help & Info

FAQ

Why don't you have case studies or client logos on your site?

erakraft is new, but the work isn't. We've spent 19 years building and scaling brands, working with 40+ companies across multiple industries. The systems, processes, and expertise are proven—we're just operating under a new name now. We've already secured our first clients under erakraft, so case studies and results will be coming soon as we complete our work with them.

How are you different from hiring a fractional executive or consultant?

Most fractional operators specialize in one function. Most consultants hand you a strategy deck and leave. We do neither. We assess your sales and marketing operations, find the real constraints, and either hand you the roadmap, build it with you, or build it for you. You get cross-functional expertise and hands-on execution in one engagement.

Do you only work with sales and marketing teams?

Yes. That's our focus. We go deep into how sales and marketing functions operate — the processes, handoffs, tools, and dependencies — so we can deliver efficiency improvements that actually stick.

How long does an engagement typically take?

It depends on the scope. An efficiency assessment typically takes two to four weeks. Implementation timelines vary based on complexity and which path you choose. What we can tell you is we identify quick wins early — so you feel the impact before the engagement is over.

Do we have to implement everything you recommend?

No. After the assessment and roadmap, you choose your path. Take the plan and run with it yourself, work with us to build it together, or let us do it for you. There's no obligation to go further than the assessment.

We already have an operations person internally. Can you still help?

Yes — and this is often where we add the most value. Your internal hire knows the business but may not have the bandwidth or cross-functional lens to diagnose and rebuild workflows across the whole function. We work alongside your team, not in place of them.

How do you use AI in your work?

Carefully. We have a clear process for identifying where AI genuinely outperforms a human — and where it doesn't. Similar to how we would implement it in your organization, we implement it when it earns its place, not because it's trending. We have humans building strategic AI solutions, and humans in the loop to validate outputs.

How do you price your engagements?

We price based on scope and complexity, not hourly rates. The assessment is a defined, fixed-fee deliverable. Implementation is scoped separately after the assessment reveals what's needed. You always know what you're paying before you commit.

What happens if we're not a good fit?

If we determine during the discovery call that we're not the right partner, we'll tell you honestly and point you in a better direction. If you decide we're not the right fit, we appreciate the honesty — no hard feelings.

Why don't you have case studies or client logos on your site?

How are you different from hiring a fractional executive or consultant?

Do you only work with sales and marketing teams?

How long does an engagement typically take?

Do we have to implement everything you recommend?

We already have an operations person internally. Can you still help?

How do you use AI in your work?

How do you price your engagements?

What happens if we're not a good fit?

Still Unsure?

Ask a question

Manage Less Chaos

Manage Less Chaos

Sales teams have too many tools they barely use. Most sales leaders think AI will save them, but only 19% of reps actually use it. The problem isn't the technology — it's that no one built the system to support it.

Sales teams have too many tools they barely use. Most sales leaders think AI will save them, but only 19% of reps actually use it. The problem isn't the technology — it's that no one built the system to support it.

Sales teams have too many tools they barely use. Most sales leaders think AI will save them, but only 19% of reps actually use it. The problem isn't the technology — it's that no one built the system to support it.

Everything Your Tech Stack Should Be. But Isn't

A Clear Process From Start to Finish

What An Aligned System Changes for Your Team

A Tailored AI Platform For How Your Team Works

Flexible Pricing for Sales Teams

Flexible Pricing for Sales Teams

Flexible Pricing for Sales Teams

Build & Setup

Platform Subscription

Here's What An outdated Sales System is Costing you

Articles & Resources

Articles & Resources

Articles & Resources

"I spend more time in Salesforce than I do coaching my team. Between pipeline reviews, forecast calls, and reporting, the actual development work gets squeezed out."

"I spend more time in Salesforce than I do coaching my team. Between pipeline reviews, forecast calls, and reporting, the actual development work gets squeezed out."

"I spend more time in Salesforce than I do coaching my team. Between pipeline reviews, forecast calls, and reporting, the actual development work gets squeezed out."

FAQ

FAQ

FAQ

Still Unsure?

Still Unsure?

Still Unsure?

Fix What's Holding you Back

Fix What's Holding you Back

Fix What's Holding you Back