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Case Study

Case Study

Novus Services

How we built an exterior cleaning company from the ground up, from the brand and the website all the way down to the checklists the crews use on site, and filled its schedule.

Case Study

Building a home services company

Industry

Residential exterior cleaning

Services

Pressure washing, soft washing, window cleaning, eavestrough cleaning, and roof cleaning

The Problem

Novus is good at the work and the owners wanted to grow it into a real business. The problem was that there was nothing around the work to make that happen. There was no brand, no website, and no simple way for a customer to find them and book a job. There was nothing going out into the community to bring work in, no scripts to turn an interested caller into a booked job, and no system on site to keep the crews organized once they got there. The result was a few jobs a year and a business that could not get off the ground.

Novus is good at the work and the owners wanted to grow it into a real business. The problem was that there was nothing around the work to make that happen. There was no brand, no website, and no simple way for a customer to find them and book a job. There was nothing going out into the community to bring work in, no scripts to turn an interested caller into a booked job, and no system on site to keep the crews organized once they got there. The result was a few jobs a year and a business that could not get off the ground.

The Solution

We built the whole business from the ground up. We started with the brand, then built the website and a simple way for customers to find Novus and book a job right from it. We created content and ran ads to get the name out, and we made door hangers and flyers for the crews to hand out and leave behind as they worked a neighbourhood. We wrote the sales scripts so that every call and every quote turned into booked work as often as possible.

We built the whole business from the ground up. We started with the brand, then built the website and a simple way for customers to find Novus and book a job right from it. We created content and ran ads to get the name out, and we made door hangers and flyers for the crews to hand out and leave behind as they worked a neighbourhood. We wrote the sales scripts so that every call and every quote turned into booked work as often as possible.

Then we built the systems that keep the work running smoothly on site. We wrote standard operating procedures with checklists for the field, so a crew never shows up to a job missing the materials they need. We also built on-site customer routines, so the crew keeps the customer in the loop at every step of the job. They let them know before they go up on the roof, and they ask for access before they come inside to clean the windows. It is a small thing that makes the whole experience feel professional, and it is the kind of detail that gets Novus referred to the next customer. With the brand, the website, the marketing, and the field systems all in place, Novus went from a few jobs a year to a schedule that stays full.

Founder Quote

"A great exterior cleaning crew and an empty schedule is a common problem. We built everything around the work so the phone keeps ringing and every job runs the same way."

"A great exterior cleaning crew and an empty schedule is a common problem. We built everything around the work so the phone keeps ringing and every job runs the same way."

"A great exterior cleaning crew and an empty schedule is a common problem. We built everything around the work so the phone keeps ringing and every job runs the same way."

Blair Bouchard

Founder, erakraft

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Ready to deploy systems that drive real results?

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Ready to deploy systems that drive real results?

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