We embed as experienced leaders to build, orchestrate, and operate — without the cost of a full-time C-suite.
01
Who we are
MOST FRACTIONAL LEADERS GIVE YOU STRATEGY, BUT LEAVE YOU TO FIGURE OUT THE REST. MORE VENDORS, MORE COORDINATION, MORE THINGS TO FALL THROUGH THE CRACKS.
MOST FRACTIONAL LEADERS GIVE YOU STRATEGY, BUT LEAVE YOU TO FIGURE OUT THE REST. MORE VENDORS, MORE COORDINATION, MORE THINGS TO FALL THROUGH THE CRACKS.MOST FRACTIONAL LEADERS GIVE YOU STRATEGY, BUT LEAVE YOU TO FIGURE OUT THE REST. MORE VENDORS, MORE COORDINATION, MORE THINGS TO FALL THROUGH THE CRACKS.
MOST FRACTIONAL LEADERS GIVE YOU STRATEGY, BUT LEAVE YOU TO FIGURE OUT THE REST. MORE VENDORS, MORE COORDINATION, MORE THINGS TO FALL THROUGH THE CRACKS.We embed as fractional executives who lead, orchestrate, and build the systems your team runs on.
We embed as fractional executives who lead, orchestrate, and build the systems your team runs on.We embed as fractional executives who lead, orchestrate, and build the systems your team runs on.
We embed as fractional executives who lead, orchestrate, and build the systems your team runs on.Across a growing set of key leadership functions, we bring proven frameworks and a structured process that drives results from day one. One firm. One relationship. One point of accountability.
Across a growing set of key leadership functions, we bring proven frameworks and a structured process that drives results from day one. One firm. One relationship. One point of accountability.Across a growing set of key leadership functions, we bring proven frameworks and a structured process that drives results from day one. One firm. One relationship. One point of accountability.
Across a growing set of key leadership functions, we bring proven frameworks and a structured process that drives results from day one. One firm. One relationship. One point of accountability.
Blair Bouchard
Founder
MOST FRACTIONAL LEADERS GIVE YOU STRATEGY, BUT LEAVE YOU TO FIGURE OUT THE REST. MORE VENDORS, MORE COORDINATION, MORE THINGS TO FALL THROUGH THE CRACKS.
MOST FRACTIONAL LEADERS GIVE YOU STRATEGY, BUT LEAVE YOU TO FIGURE OUT THE REST. MORE VENDORS, MORE COORDINATION, MORE THINGS TO FALL THROUGH THE CRACKS.We embed as fractional executives who lead, orchestrate, and build the systems your team runs on.
We embed as fractional executives who lead, orchestrate, and build the systems your team runs on.Across a growing set of key leadership functions, we bring proven frameworks and a structured process that drives results from day one. One firm. One relationship. One point of accountability.
Across a growing set of key leadership functions, we bring proven frameworks and a structured process that drives results from day one. One firm. One relationship. One point of accountability.Blair Bouchard
Founder
02
What We Do
Turning scattered growth efforts into focused execution
We provide fractional leadership and execution for startups that need more than just executive-level advice. Whether you're building from zero or scaling post-launch, we bring the strategy and the team to execute — so your capital lasts longer and you deliver results that satisfy investors.
CMO Leadership
Services:
Core Strategy
Ongoing Leadership
Senior marketing leadership that ties strategy to revenue
We embed as your fractional CMO to build positioning, align marketing with sales, and drive growth across channels. Clear strategy, structured planning, and performance oversight — so marketing becomes a function that produces measurable results, not vanity metrics.
Learn More
Apply to work with us
COS Leadership
Services:
Operational Assessment
Ongoing Leadership
A strategic right hand to the founder
We embed as your fractional Chief of Staff to manage cross-functional coordination, operational cadence, and strategic priorities. Board prep, team alignment, and project oversight — so the founder stays focused on the business instead of managing the machine that runs it.
Learn More
Apply to work with us
More leadership functions — including COO, CRO, and CFO — are being added as we grow.
03
Why us?
WHY Startups CHOOSE erakraft
We're not a contractor, we sit at the leadership table with you, and we're accountable for outcomes.
OUR ADVANTAGES include:
01
SYSTEMS THAT BUILD ENTERPRISE VALUE
We deploy documented frameworks and processes at the firm level. What we build stays after we leave — systems, documentation, and trained teams that increase the value of your business.
01
SYSTEMS THAT BUILD ENTERPRISE VALUE
We deploy documented frameworks and processes at the firm level. What we build stays after we leave — systems, documentation, and trained teams that increase the value of your business.
02
NO RAMP-UP TIME
Every engagement starts with a structured process: assess, align with your objectives, and build a plan — while finding quick wins in the first week. Day one is productive.
02
NO RAMP-UP TIME
Every engagement starts with a structured process: assess, align with your objectives, and build a plan — while finding quick wins in the first week. Day one is productive.
03
BUILT TO FIT YOUR TEAM
Our leaders embed into your team, earn credibility fast, and work alongside your people without friction. Alignment across functions isn't extra — it's part of the job.
03
BUILT TO FIT YOUR TEAM
Our leaders embed into your team, earn credibility fast, and work alongside your people without friction. Alignment across functions isn't extra — it's part of the job.
04
A FIRM BEHIND EVERY LEADER
You're not hiring an individual. Every erakraft leader comes backed by peer advisors, AI-powered tools, and proven frameworks — so the expertise you get goes far beyond the person in the room.
04
A FIRM BEHIND EVERY LEADER
You're not hiring an individual. Every erakraft leader comes backed by peer advisors, AI-powered tools, and proven frameworks — so the expertise you get goes far beyond the person in the room.
04
How we start working together
Get started in days, not weeks.
No endless discovery process. No multi-week proposals. We move fast so you can keep building.
01/
SUBMIT YOUR INFO
Fill out our application so we understand your product, stage, goals, and current challenges.
01/
SUBMIT YOUR INFO
Fill out our application so we understand your product, stage, goals, and current challenges.
01/
SUBMIT YOUR INFO
Fill out our application so we understand your product, stage, goals, and current challenges.
02/
DISCOVERY CALL
We'll schedule a 60-minute call to dig deeper and make sure we're the right fit.
02/
DISCOVERY CALL
We'll schedule a 60-minute call to dig deeper and make sure we're the right fit.
02/
DISCOVERY CALL
We'll schedule a 60-minute call to dig deeper and make sure we're the right fit.
03/
PROPOSAL & KICKOFF
We send a clear proposal with scope and pricing. Once signed, we kick off within 48 hours.
03/
PROPOSAL & KICKOFF
We send a clear proposal with scope and pricing. Once signed, we kick off within 48 hours.
03/
PROPOSAL & KICKOFF
We send a clear proposal with scope and pricing. Once signed, we kick off within 48 hours.
04/
ONBOARD & EXECUTE
We integrate from day one — Slack, meetings, tools — and start delivering immediately.
04/
ONBOARD & EXECUTE
We integrate from day one — Slack, meetings, tools — and start delivering immediately.
04/
ONBOARD & EXECUTE
We integrate from day one — Slack, meetings, tools — and start delivering immediately.
06
Why erakraft?
Executive leadership built for the modern era.
We're obsessed with craft — the kind of precision you see in well-designed digital products, architecture, infrastructure, and automobiles.
As businesses move toward adopting new technologies in the digital era, building products, brands, and growth systems requires the same level of intentionality and quality. erakraft represents the craft of the modern era.
DEDICATED TO the GROWTH
of your startup
07
what we think
11
about AI for business
Articles & Insights
01
Who we are
A seasoned executive on a fractional basis is often a better answer than stretching for a full-time hire.
A seasoned executive on a fractional basis is often a better answer than stretching for a full-time hire.A seasoned executive on a fractional basis is often a better answer than stretching for a full-time hire.
A seasoned executive on a fractional basis is often a better answer than stretching for a full-time hire.A senior leader working part time gives you sharper decision-making, clearer priorities, and fewer detours.
A senior leader working part time gives you sharper decision-making, clearer priorities, and fewer detours.A senior leader working part time gives you sharper decision-making, clearer priorities, and fewer detours.
A senior leader working part time gives you sharper decision-making, clearer priorities, and fewer detours.
Fast Company
A seasoned executive on a fractional basis is often a better answer than stretching for a full-time hire.
A seasoned executive on a fractional basis is often a better answer than stretching for a full-time hire.A senior leader working part time gives you sharper decision-making, clearer priorities, and fewer detours.
A senior leader working part time gives you sharper decision-making, clearer priorities, and fewer detours.Fast Company
08
Help & Info
FAQ
01
Why don't you have case studies or client logos on your site?
erakraft is new, but the work isn't. We've spent 19 years building and scaling brands, working with 40+ companies across multiple industries. The systems, processes, and expertise are proven—we're just operating under a new name now. We've already secured our first clients under erakraft, so case studies and results will be coming soon as we complete our work with them.
02
How is this different from hiring a fractional CMO?
Most fractional CMOs provide strategic advice and light execution, but due to the level of their role, they rarely get their hands dirty. You're left to find agencies, freelancers, or internal staff to execute. We provide the strategic leadership AND the execution capacity — building systems, executing tactics, testing, collaborating, plus scoping and coordinating larger projects like branding, websites, campaigns, and content. You'll never hear us say "that's not my job" (within reason).
03
How is this different from hiring an agency?
Agencies execute what you tell them to build, but they don't own your growth strategy or integrate with your team long-term. We embed as your growth leader, develop the strategy, coordinate execution, and stay accountable to outcomes — not just deliverables.
04
What if I only need help with one specific project?
We prioritize partnerships over one-off projects. That said, we can work on standalone projects — but it comes at a premium, and we refuse to build in isolation. Where a freelancer or agency would deliver a beautiful website, sharp brand, or email automations without questioning how it fits your goals, we ask hard questions first. How does this support your growth strategy? What does success actually look like? Does this move you toward long-term objectives or just check a box? We're not interested in building something that looks good but doesn't perform. If you want strategic execution, not just deliverables, let's talk.
05
We already have a marketing person/team. Can you still help?
Absolutely. We can embed alongside your existing team to provide strategic leadership, fill gaps in expertise, or execute major projects like rebrands or website builds. We're not here to replace your team — we're here to multiply their impact with clear direction and execution support.
06
Do you require long-term contracts?
Our GTM Partnership is project-based (8-12 weeks). Our Fractional Leadership operates on a minimum 6-month contract with a 30-day cancellation policy — so you're never locked in long-term. That said, we do our best work when embedded long enough to build momentum and see results compound.
07
How involved do we need to be in the process?
We need access to key stakeholders for strategic decisions, brand input, and feedback on major deliverables. But we're not going to bog you down with daily check-ins or constant approvals. We're built to operate with autonomy so you can stay focused on product and business operations.
08
How quickly can we get started?
Once we align on scope and you sign the agreement, we kick off within 48 hours. No multi-week onboarding process.
09
What happens if we're not a good fit?
If we review your application or determine during the discovery call that we're not the right partner, we'll tell you honestly and point you in a better direction if we can. We're here to help, not be snobs who provide no value. On the other hand, if you decide we're not the right fit for you, we appreciate honest feedback—no hard feelings either way.
10
Why do you have an application process?
We have limited capacity as we build our business, and we want to make sure we're the right fit before jumping on a call. The application helps us understand your product, stage, and goals so we can have a focused conversation—not waste your time or ours. We're selective about who we work with because we're committed to delivering results, and that only works when there's mutual fit.
01
Why don't you have case studies or client logos on your site?
erakraft is new, but the work isn't. We've spent 19 years building and scaling brands, working with 40+ companies across multiple industries. The systems, processes, and expertise are proven—we're just operating under a new name now. We've already secured our first clients under erakraft, so case studies and results will be coming soon as we complete our work with them.
02
How is this different from hiring a fractional CMO?
Most fractional CMOs provide strategic advice and light execution, but due to the level of their role, they rarely get their hands dirty. You're left to find agencies, freelancers, or internal staff to execute. We provide the strategic leadership AND the execution capacity — building systems, executing tactics, testing, collaborating, plus scoping and coordinating larger projects like branding, websites, campaigns, and content. You'll never hear us say "that's not my job" (within reason).
03
How is this different from hiring an agency?
Agencies execute what you tell them to build, but they don't own your growth strategy or integrate with your team long-term. We embed as your growth leader, develop the strategy, coordinate execution, and stay accountable to outcomes — not just deliverables.
04
What if I only need help with one specific project?
We prioritize partnerships over one-off projects. That said, we can work on standalone projects — but it comes at a premium, and we refuse to build in isolation. Where a freelancer or agency would deliver a beautiful website, sharp brand, or email automations without questioning how it fits your goals, we ask hard questions first. How does this support your growth strategy? What does success actually look like? Does this move you toward long-term objectives or just check a box? We're not interested in building something that looks good but doesn't perform. If you want strategic execution, not just deliverables, let's talk.
05
We already have a marketing person/team. Can you still help?
Absolutely. We can embed alongside your existing team to provide strategic leadership, fill gaps in expertise, or execute major projects like rebrands or website builds. We're not here to replace your team — we're here to multiply their impact with clear direction and execution support.
06
Do you require long-term contracts?
Our GTM Partnership is project-based (8-12 weeks). Our Fractional Leadership operates on a minimum 6-month contract with a 30-day cancellation policy — so you're never locked in long-term. That said, we do our best work when embedded long enough to build momentum and see results compound.
07
How involved do we need to be in the process?
We need access to key stakeholders for strategic decisions, brand input, and feedback on major deliverables. But we're not going to bog you down with daily check-ins or constant approvals. We're built to operate with autonomy so you can stay focused on product and business operations.
08
How quickly can we get started?
Once we align on scope and you sign the agreement, we kick off within 48 hours. No multi-week onboarding process.
09
What happens if we're not a good fit?
If we review your application or determine during the discovery call that we're not the right partner, we'll tell you honestly and point you in a better direction if we can. We're here to help, not be snobs who provide no value. On the other hand, if you decide we're not the right fit for you, we appreciate honest feedback—no hard feelings either way.
10
Why do you have an application process?
We have limited capacity as we build our business, and we want to make sure we're the right fit before jumping on a call. The application helps us understand your product, stage, and goals so we can have a focused conversation—not waste your time or ours. We're selective about who we work with because we're committed to delivering results, and that only works when there's mutual fit.
Contact us directly
Apply to work with us
Whether you're building from zero or looking to scale, we’re ready!
Apply to work with us
Whether you're building from zero or looking to scale, we’re ready!
Apply to work with us
Whether you're building from zero or looking to scale, we’re ready!