An end-to-end GTM system across sales, marketing, and operations. Fully built, AI-powered, and team-adopted in 4-months. It's the alternative to hiring a GTM Engineer at $200K+.
01
The Problem
A hire is an operator. But their first six months are spent building. Once the build is done, you're paying a full-time salary for a role that's already smaller than it was on day one. When they leave for the next funded startup, the playbooks, domain knowledge and context leave with them.
02
The Solution
We build your entire GTM system in a 4-month sprint.
From kickoff to a running system — designed, built, integrated, and adopted by your team before we hand it off.
03
The Architecture
What a unified GTM system actually looks like.
Three functions, one connected system, with a custom AI layer running underneath.
04
Outcomes
What you get from the GTM System
05
Pricing
Custom-Built AI
scoped after Discovery.
built and delivered as a standalone project.
06
System Vs. Hire
The same job. Two very different bills.
What you're really choosing between.
| CRITERIA | GTM SYSTEM ERAKRAFT | GTM ENGINEER FULL-TIME HIRE |
|---|---|---|
| YEAR-ONE COST | ✓$50K–$186K all in | ✗$200K + benefits, equity, etc. |
| LIVE SYSTEM | ✓16 weeks (4 months) | ✗Month 6 — if it goes well |
| WHO BUILDS IT | ✓2 senior operators + advisory | ✗1 hire, often mid-level |
| TEAM ADOPTION | ✓30-day embed, written SOPs | ✗Hope and 1:1s |
| ONGOING COST | ✓$0–$12K/mo, cancel anytime | ✗Full salary + benefits, forever |
| IF THEY QUIT | ✓You still own the engine | ✗Knowledge walks out the door |
| EQUITY GIVEN UP | ✓0% | ✗0.25–1% |
| BAD-FIT RISK | ✓Scoped, fixed-fee | ✗12 months to find out |
07
Frequently Asked Questions
01
Why not hire someone full-time?
A hire is locked in even after the build is done. We build a system designed for hand off, transfer full ownership to your team, and only stay on the retainer for as long as you want us. You save ~$150K in year one and avoid the headache and rebuild risk when they leave in 12 months.
02
Why marketing & operations too?
This is a mix of our collective domain expertise. Sales is downstream of marketing and ops. If marketing isn't generating qualified pipeline or ops can't measure what's working, even a perfect sales system underperforms. The whole point of GTM is to fix the chain, not one link.
03
Can you really build in 16 weeks (4-months)?
Yes. We're not learning your business from scratch — between us we have decades GTM experience across dozens of companies. The patterns are mapped. We're applying them to your motion, not inventing from zero.
04
What if we outgrow you and need to hire a full-time person?
That's a great problem to have. By then the system exists, your team owns it, and any new hire walks into a working operation instead of building from nothing. We'd rather hand off than over-stay.
05
What about long-term, are you going to disappear?
We'll run on the monthly retainer for as long as you want us. Cancel anytime. You keep the whole system either way.
06
What's the difference between this and the Sales System build?
The Sales System Build is for established sales teams (10–150 reps) with an existing CRM and tools to consolidate. The GTM System is for early-stage startups with little or no existing infrastructure, building sales, marketing, and ops from the ground up.
07
What if our motion is too unique for a templated system?
The system isn't a template, it's custom to your ICP, motion, team, and stack. That's exactly why we discover first and architect before we build.
08
Who owns what you build?
You do. Data, tools, AI components — all yours. If you cancel the retainer, you keep the entire system
